The Damsel Mission


EQUIP women with products that can protect them! Most women have never held a stun gun and can’t tell you where to find one to see, hold and purchase. We are changing that!

EMPOWER women to protect themselves! We hear from customers time and again that having an item in their hand while walking to their car in a dark parking lot makes them feel safer. It is not a  false sense of security, it is knowing that they are better off carrying a deterrent than they would be empty-handed.
EDUCATE women by encouraging them to back up their purchases with self-defense training. Our relationships with our customers and our fight to lower the national statistics of assaults against women do not end at the time of purchase.


Mindy Lin & Bethany Hughes - Co-Founders of Damsel in Defense
Mindy Lin & Bethany Hughes – Co-Founders of Damsel in Defense


I have not had the pleasure of meeting these wonderful ladies in person, yet, but I have been able to interact with them on the dedicated Community Pages.

They truly believe in the Mission and are supportive of us Independent Pros.

Always encouraging us, listening to our needs from the “ground level” to improve and taking ideas into consideration. It’s been amazing to see how much this company is evolving in the six months that’ I’ve joined.

I look forward to the future with Damsel in Defense (TM) and continue changing people’s lives for the better.

The Cycle of Abuse

The cycle of abuse.

It can be hard to determine if you are in an abusive relationship. I should have known from the very first signs, but I was blinded by young High School love. I hope you can avoid such a relationship early enough to get out easier.

Unfortunately, between victim blaming and how some behaviors have become the “norm” in society, we tend to think it’s normal.

It’s not.

Below is a Power and Control Wheel.

A few months ago I came across this wheel. The more I looked it over in detail, the more I found myself nodding to each and every word.

Are you in an abusive relationship? Know the red flags.