The Damsel Mission


EQUIP women with products that can protect them! Most women have never held a stun gun and can’t tell you where to find one to see, hold and purchase. We are changing that!

EMPOWER women to protect themselves! We hear from customers time and again that having an item in their hand while walking to their car in a dark parking lot makes them feel safer. It is not a  false sense of security, it is knowing that they are better off carrying a deterrent than they would be empty-handed.
EDUCATE women by encouraging them to back up their purchases with self-defense training. Our relationships with our customers and our fight to lower the national statistics of assaults against women do not end at the time of purchase.


Mindy Lin & Bethany Hughes - Co-Founders of Damsel in Defense
Mindy Lin & Bethany Hughes – Co-Founders of Damsel in Defense


I have not had the pleasure of meeting these wonderful ladies in person, yet, but I have been able to interact with them on the dedicated Community Pages.

They truly believe in the Mission and are supportive of us Independent Pros.

Always encouraging us, listening to our needs from the “ground level” to improve and taking ideas into consideration. It’s been amazing to see how much this company is evolving in the six months that’ I’ve joined.

I look forward to the future with Damsel in Defense (TM) and continue changing people’s lives for the better.

The Cycle of Abuse

The cycle of abuse.

It can be hard to determine if you are in an abusive relationship. I should have known from the very first signs, but I was blinded by young High School love. I hope you can avoid such a relationship early enough to get out easier.

Unfortunately, between victim blaming and how some behaviors have become the “norm” in society, we tend to think it’s normal.

It’s not.

Below is a Power and Control Wheel.

A few months ago I came across this wheel. The more I looked it over in detail, the more I found myself nodding to each and every word.

Are you in an abusive relationship? Know the red flags.



April is Sexual Assault Awareness Month

April is Sexual Violence Awareness Month. Without awareness or taking action, nothing improves or changes.

One area specifically that needs more attention is sexual assault on college campuses because the schools try to hide and ignore reality to maintain their prestige reputation. Everyone deserves to feel safe to pursue their education.

Although this Media Kit is for Journalists, it’s a great resource that touches on each area of Sexual Violence



Resources for Preventing Sexual Violence on Campus


2015 Sexual Assault Awareness Month Campaign Brochure

This mailer is released in January in preparation for SAAM. It includes information and statistics on sexual violence on campus, a guide to SAAM products, and a tear out poster in English and Spanish (also available for download).

An overview on campus sexual violence prevention

This overview provides information on the prevention of sexual violencce on college and university campuses. Also available in Spanish.

What is healthy sexuality and consent?

This fact sheet discusses healthy sexuality and consent, which can help to support sexual violence prevention efforts. Also available in Spanish.

What is campus sexual violence?

This fact sheet provides an overview of sexual violence on college and university campuses. Also available in Spanish.

Action steps for health care professionals

This fact sheet provides action steps that health care professionals on college and university campuses can take to prevent sexual violence.

Action steps for faculty and staff

This fact sheet present action steps that faculty and staff on college and university campuses can take to prevent sexual violence.

Action steps for campus administrators

This fact sheet provides action steps for administrators on college and university campuses to help prevent sexual violence.

Understanding sexual violence: Tips for parents and caregivers

This fact sheet provides information about sexual violence prevention and how parents and caregivers can play a role in responding to victims and promoting prevention. Also available in Spanish.


If you have a loved one in college or about to head to college and want to make sure they have safety tools, please contact me to discuss the best options for them.

How will YOU take action?